Quara Holding: a ballroom set for guests
Who we are

About Lamira

True luxury is not excess. It is precision.

Lamira Productions is a Riyadh-based production house for luxury events. We unite the strongest creative and technical disciplines under one roof, so every launch, opening and private evening is shaped by one vision and delivered by one team.

Fabrication, AVL and lighting, creative direction and on-site production all sit in-house: faster decisions, tighter quality and nothing lost between disciplines.

The St. Regis: a gold arched entrance
What sets us apart

One Team

One team

Concept to show day under one roof, one point of accountability.

Built in-house

Wood, metal and structures from our own workshop team.

Light & sound

AVL and lighting design led by 18+ years of experience.

Discretion

Quiet crews, protocol-aware, trusted with private and VIP guests.

One team, multiple experts

Leadership

Mohammed Dawwas

General Manager · Creative Direction

Shapes the concept, the story and the visual language of every Lamira event, with premium experiences for luxury brands and distinguished audiences.

Mahmoud Daraghmeh

AVL & Lighting Design

Over 18 years in advanced audio, visual and lighting systems across international productions and premium events.

Yazeed

Fabrication & Production

Custom fabrication and architectural builds in wood, metal and structures, grounded in craftsmanship and attention to detail.

Trusted by

Our Clients

Maisons, developers, hotels and institutions across the Kingdom.

Maisons
GraffChopardRolexTudorElie SaabFendi CasaArmani/CasaMissoni HomeBentley Home
Developers & Brands
The Trump OrganizationDar GlobalDar Al ArkanQuara Global HoldingROSHN GroupRiyadh Fashion WeekPwCKPMGDubaiWorld Duty FreeFlyinBMWNissanPetromin
Hospitality
The St. RegisFairmont Hotels & ResortsIHG Hotels & ResortsInterContinentalCrowne PlazaSofitelMövenpickRosh Rayhaan by RotanaCentro by Rotana